Non-CSA Direct Marketingfarmer market pic

Farmers markets

Farmers Markets involve similar benefits to CSAs. By cutting out the middle man they allow increased financial returns through direct selling, they provide the producer with direct customer feedback on produce and prices, reduce transport and packaging requirements, and they provide a secure and regular market outlet (although less secure than CSA).

This is especially valuable for new producers, producers in organic conversion, and small scale producers who are unable to produce the quantity required by retail outlets.

Farmers markets stimulate local economic development by increasing employment, encouraging consumers to support local business, and thus keeping the money within the local community. On days when a farmers' market has been operating, takings in local businesses have increased by up to 30%.

The two main disadvantages are that it is time consuming for a farmer/grower to have to attend the market, and he/she may not enjoy the social interaction with customers during the market.

Examples

Tasmanian Farm Gate market: www.tasfarmgate.com.au
Burnie Farmers market: www.discoverburnie.net/what-to-eat/burnie-farmers-market.html

Resources

The Making of a Sustainable Farmers Market (DVD & Toolkit), Adelaide Showground Farmers Market: www.asfm.org.au
Australian Farmers' Markets Association: www.farmersmarkets.org.au